For this exhibition, the scent of the space was designed based on the GOLDWIN brand concept of "PLAY EARTH = starting from play".
The fragrance, which was created to maximize the creativity of both parties who tout their close relationship with nature, is a blend of Hinoki and Kuromoji distilled in Japan (Nagano) that evokes the experience of being in the forest. For users, the fragrance uses about 15 types of materials that instantly evoke nature when they pick up GOLDWIN clothing, leading to images and inspiration. The fragrance design truly embodies the challenge of approaching the nature within us and designing new rules.
